OFT takes action against group buying website for misleading iPhone sale
The OFT (Office of Fair Trading) has taken enforcement action against Markco Media, the company behind group buying website Groupola, after it heavily promoted a sale of Apple iPhone 4s when it only had eight handsets available.The OFT's investigation found that Markco Media used 'bait pricing' to promote a sale of iPhone 4s at £99 (normal retail price was £499) to entice consumers to join Groupola and sign up to receive daily email alerts from the company. Following extensive promotion of the iPhone sale, including via a press release, a national newspaper interview and marketing on Facebook and Twitter, almost 15,000 people signed-up and registered with Groupola for the sale.
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